At the heart of Able Movement & Training is a story of two brothers, Alistair and Rohan.
Founded by Alistair, Able Movement & Training is a bespoke personal training business dedicated to NDIS participants. For this brand shoot, he sought to create imagery that involved his older brother, Rohan, who inspired the creation of this business. The creative direction was influenced by Alistair's desire to convey grit, strength, positivity and inclusivity. Throughout the production process, we took into consideration Rohan's needs, who lives with non-verbal autism. As such, we tailored the production so that it was dynamic, vibrant and accommodating for all involved. What resulted was a fun and memorable afternoon - not just for Able Movement & Training, but also for the whole family.
